How We Started

Two of us began talking about watches waaaay back in April, 2010 and finally launched 3 months later after an incredibly difficult and daring journey. We were The Swap Watch. Now a big team expansion and 1,000 watch names later, we're known as Modify Industries, Inc. But you can call us Modify Watches. Or Modify. Or Shirley!

We have two core principles that impact everything we do:

1. We do not want your purchase to be another transaction, we want it to be the start of a relationship. We expect you to tell us what to do better, and you should expect an awesome product with even better service
2. We're pretty good at watch design; but we are even better at listening. Fans told us to make the watch water-resistant and to add a second size - so we did. If you check out our Facebook page you’ll quickly learn that they’ve told us every design to create as well.